We have all been there at one point –– not knowing where to start as we stare at a wall of consumables at the local store. It could be wine, chocolate, cheese, you name it. Just staring at all the options and possibilities can be overwhelming and sometimes even a headache, that we can become paralyzed on the spot by the choice. You have entered a world of discovery and sensation that will give rise to the excitement of new and wonderful tastes, before you finally submit to “Ah I’m not sure. I think I will just grab the generic Red and Cheddar, they were okay before”.
Coffee is no different to any other consumable item. There are volumes of information that you have to sort through –- choices galore, and not many people will be able to help you navigate through those endless possibilities to help make the right choice that you are looking for.
Today, we will walk you through some key factors that you should take into consideration to make the best possible choice that will suit your taste preference or that of your loved ones. Whether or not that means that you are purchasing some coffee beans to brew at home or looking at a coffee menu, get ready to make the most important decision of your day!
You might of heard somewhere that coffee can be kept forever –- or an opposing opinion, that coffee will go ‘bad’ in two weeks and can’t be used. Both opinions are somewhat misleading.
So what is the right choice? To put it simply, coffee is a fruit –- a cherry in fact, and a carefully grown agricultural product. Therefore, FRESH IS ALWAYS BETTER.
“How will I know what is fresh?”, The best way is to fine beans that will have a clear roast date on them. So make sure to find coffee that is as freshly roasted as possible and look to use it up no later then three weeks after the printed roast date for maximum enjoyment.
Fortunately, you can choose our 4 Corners Coffee for premium fresh roasting the moment you order.
The usually ‘peak’ flavor period is between 7 to 14 days. You can potentially use coffee beans longer however –- just remember, after day 14, the quality and flavor intensity will start to fade and leave you with some flat cups and possibly a very sad face.
There really is no wrong answer here. Taste is subjective and personal, so experiment and see what you like. This is where your preference takes the lead –- you choose what you like to drink best.
Espresso roast vs Filter roast. As the names suggest, coffees that display these tags have been roasted with specific brewing equipment in mind. Both are fundamentally different brewing methods.
When preparing an espresso, it is roasted slightly hotter and for a longer period of time to be more soluble. This increased solubility helps the extraction to push past sourness into properly extracted coffee which tastes much sweeter and balanced. Can be brewed as a espresso or filter coffee. The espresso roasts are great for people looking for more body and less acidity in their regular coffee.
Filtered Coffee is roasted in a shorter period of time and at a final lower temperature. This creates a sweeter cup of coffee. It can be brewed in a drip machine, french press, etc.
Coffee Blends or Single Origin?
The question of whether to drink blends or single origins is entirely a matter of personal taste. There is a very broad and tangled web of possibilities so, we will give you a very broad yet simple way to best help you make the choice. If you like drinking your coffee with milk, choosing a blend is best. If drinking black coffee is more your style, then choosing a single origin is the safer bet.
At its most basic level, blended coffee combines beans from different countries or regions around the world to achieve a unique expression of flavor, acidity, and body. Some blends are born out of experimentation while others are the fulfillment of a desired profile. When done right, they create a harmony that single-origin coffees cannot often mimic.
Single origin comes from one specific farm or cooperative and their main advantage is that they will display unique characteristics that can only be found in that specific coffee origin. For example, Kenyan coffees are famous for being very fruity and have almost berry-like flavors, whereas Ethiopian coffees are famous for their floral flavors and aromas. So, if you are a black coffee drinker, you will likely be more inclined to enjoy the unique subtleties in flavor without having milk masking it.
After all being said and done, can you still add milk to a single origin coffee? Yes, absolutely! Can a blend also work drinking just black? Also yes! Really, it all depends on what single origins are being used.
Lastly: Origin Selection
The last thing to consider now is the origins of your coffee. Where your coffee is grown can tell you a lot about the flavor profiles –- as growing conditions and the economic factors can vary from country to country. Coffee has a preference to grow in the warmer latitudes between the Tropic of Cancer and the Tropic of Capricorn. This zone of ‘latitudes’ is usually referred to as the “coffee belt”. Within this zone are an array of possibilities in variety that exist, such as altitude, rainfall, soil conditions and sunlight –- all that will effect how your coffee will taste in the end.
What is the best way to narrow this huge array of possibilities down? If you are looking for fruity flavors with floral aromas, choosing blends that contain African coffee is the best choice. Imagine opening your freshly roasted coffee of Ethiopian beans to deeply inhale the complexity of berry and wine-like aromas. If you are looking for a more clean coffee with notes of sugar browning sweetness, like chocolate, or buttery sensations with maybe a hint of fruit characteristics; the South or Central American Coffee might be best. Brazil is also well known for their heavier bodied and peanut characteristics; while in Columbia (further north) these flavors are more mellow and exhibit more as chocolate, caramel, and toffees.
If you are more about coffee tasting heavier bodied and earthy in characteristic, then choosing a coffee from Indonesia or India region would be best. Their coffees exhibit a luscious syrupy body combined with herbal and savory flavors.
There you have it. This was the very basic version of making the best choice in coffee for you or your loved ones. Stay updated with further posts that will cover some of these topics in more detail along with much more healthy and important information.
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